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Birmingham Post
Birmingham Post
Business
Jon Robinson

Pets at Home's sales rise as it continues to attract new customers

Pets at Home continues to attract new customers as its sales passed the £400m during the first quarter of its new financial year.

The Cheshire-headquartered company has posted a 7.1% rise in its total group revenue to £404.7m for the 16 weeks to July 21.

In a statement issued to the London Stock Exchange, the business added that a "continuing growth in new customers and strong retention of the 1.1m customers acquired last year, combined with the non-discretionary nature of our affordable pet care proposition, supporting ongoing growth in spend".

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Sign ups to its Puppy and Kitten Club continued, averaging 25,000 per week, three-fold higher than pre-pandemic while new client registrations across its First Opinion veterinary practices "remained strong", averaging over 8,500 per week.

The number of active VIPs increased 10.7% year on year to a record 7.4 million and the number of subscription plans across the group grew 16% year on year to over 1.5 million.

Chief executive Lyssa McGowan said: "Our performance has remained strong in the first quarter, underpinned by continued customer growth and high levels of retention.

"We operate a unique omnichannel model, in a market in structural growth, where the passion and expertise of our colleagues and partners is a key competitive advantage.

"I would like to thank them for their warm welcome, their continued efforts in helping our record number of customers care for their pets in these challenging times, and their ongoing commitment to building the best pet care business in the world."

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