Newcastle United's new Chief Commercial Officer (CCO) Peter Silverstone is arguably the Magpies' most important behind the scenes addition so far as the club look for added sources of income and a bigger global appeal.
Silverstone joins Newcastle after leaving OneFootball, the world's largest football media platform, where he was Senior Vice President of Global Development. Before that, he was the man responsible for striking major partnerships at Arsenal while working as the club's commercial director.
His responsibility in the capital was to form relationships with major companies that both increased the Gunners' transfer kitty and broadened the already worldwide appeal of the north London outfit. Silverstone played a key role in striking new partnerships with sponsors Fly Emirates and manufacturers Adidas, reportedly doubling Arsenal's kit earnings after leaving Puma.
