Peter Molyneux, founder of Bullfrog and Lionhead Studios, is notorious for overhyping his games. Back in the day, when I was a lot younger than I am now, this was considered a kind of adorable foible—the guy just got so excited about the stuff he was making he couldn't help but make wild, unfulfillable promises about them.
That perception dramatically changed, I reckon, around the time of massively multiplayer Curiosity: What's Inside The Cube. It was a game in which, well, a lot of players all tapped on a cube, removing layer after layer until they eventually hit the centre. Molyneux promised the prize for the single player who reached that centre would be "life-changing".
