Peter Andre is a man of many talents and it appears he's venturing out of his comfort zone and exploring a new career.
The star who found fame in 1989 after appearing on the Australian talent show, New Faces, has been a household name since he released his single Mysterious Girl in 1996.
In recent years, the singer has become the face of a string of reality shows, including I'm A Celebrity... Get Me Out Of Here! as well as fly-on-the-wall documentaries about his family and relationships.
Now, the 50-year-old who has never shied away from discussing his experience with diets has launched a new cooking book.
During an appearance on This Morning, Peter spoke openly about his book, #ItsFine: Lose Weight Eating the Food You Love.
"It's just something that I fell in love with. I used to be so unhealthy, I would eat whatever I wanted and never think about what I was eating. But then one day I realised I had to change," Peter shared.
He went on to reveal how he managed to overhaul his life and his eating habits by making small changes to his diet - but insisting that he never restricted himself from enjoying good food that some may deem 'unhealthy'.
Peter revealed that he has always loved cooking, but in recent years, it has been a form of therapy for him to come up with meals that appear unhealthy, but are actually very low calorie and nutritious.
While hosts Holly and Dermot were loving Peter's new venture, several viewers at home were completely bewildered as they flocked to social media to share their thoughts.
"Peter Andre is a chef now, mysterious burger #ThisMorning," said one alongside a confused emoji.
A second went on to type: "Peter Andre 'chef' #ThisMorning."
"Peter Andre doing the cooking segment... Are they struggling to find chefs? #ThisMorning" asked another confused viewer.
"Peter Andre is now a chef!!! What is going on in the world," another quipped.
Sharing the news of his release on his Instagram page, Peter said: "Don’t think of this as a recipe book, it’s so much more than that… Yes, we have 75 guilt-free, delicious recipes for you, but before we even show you so much as a gram of food, we take you on a journey of self-discovery where we shine the spotlight on YOU for once, and truly get you opening up about what got you to where you are today and guide you through the first stages of becoming a NATURAL EATER.
"You will find out why you ARE NOT to blame, and how you were manipulated into a culture of yo-yoing, binge eating, guilt and self sabotage."