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Birmingham Post
Birmingham Post
Business
Tom Pegden

Pet supplement maker Custom Vet Products sold to Swedencare in £10m-plus deal

A UK manufacturer of pet supplements has been sold in a £10 million-plus deal.

Custom Vet Products (CVP), which sells soft chew range mainly through vet practices in the UK and Europe, has been bought by European animal health product firm Swedencare AB.

It will continue to be led by current managing director David Ryder from its base in Shepshed, near Loughborough, but will be rebranded as Vetio UK.

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