It’s a sunny afternoon and a crowd of twentysomethings has gathered for a reunion. They are at Tillingham, an English winery in Kent, drinking Britain’s answer to prosecco, a sparkling wine called pet nat.
They are not the only ones. Walk into any hipster restaurant these days and there will be pet nat on the wine list. This week, Marks & Spencer became the first supermarket to stock it, with the launch of its own label version, final confirmation of pet nat’s place in 2024’s top drink trends.