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Evening Standard

Business

Rhiannon Curry

Personality as important as product in business, says ex-Dragon’s Den star Tej Lalvani

Tej Lalvani Vitabiotics

Investors are as much looking for a personality as a product when choosing to back a new business, according to former Dragon’s Den star Tej Lalvani.

The CEO of Vitabiotics said he was convinced to invest in a knitting business - not his area of expertise - because the woman running it showed resourcefulness and proved she knew her business inside out.

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