Get all your news in one place.
100's of premium titles.
One app.
Start reading
Birmingham Post
Birmingham Post
Business
Tom Keighley

Persimmon warns of falling sales as mortgage rises and economic woes weigh on consumer confidence

Housebuilder Persimmon has warned of multiple headwinds going in to 2023 as current sales of its homes had fallen by more than 36%.

The York-based developer said higher mortgage rates, inflation, market uncertainty and the closure of the Help to Buy scheme in England had made a sharp impact on its sales in the fourth quarter of 2022. It warned those factors would also weigh on this year's performance. In a trading update Persimmon said it had calculated the removal of Help to Buy and increases in mortgage rates had doubled the size of monthly mortgage payments for some first time buyers.

Investors were told: "While we are promoting initiatives to stimulate demand, including the recent launch of our "10 months mortgage free" customer offer, which generated a strong increase in website enquiries in its first week, it is too early to predict when there will be a recovery in demand."

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.