Housebuilder Persimmon has forecast sales growth over the next year, citing customer service and quality improvements, and cost efficiency considerations, such as taking more aspects of production in-house.
Figures show that Persimmon make an average profit of £66,442 per home. The housebuilder completed 14,551 homes in 2021, with an average selling price of £237,078. It has been reported that shareholders received dividends of £748m during 2021, with similar returns earmarked for this year.
Group Chief Executive Dean Finch said: "The new year’s trading has started well, with private sales rates ahead by c. 2% in the opening weeks and a robust forward sales position of £2.21bn. We expect to grow our outlet position in 2022 and are targeting volume growth of 4-7% on 2021 levels."
