A performance nutrition company has signed a three-year deal to partner with the TCS New York City Marathon.
Science in Sport, which has major operations in Lancashire, has also agreed a deal with New York Road Runners, the organisation which produces the annual event.
The AIM-listed company will be the exclusive official sports nutrition and energy gel partner of New York Road Runners and the TCS New York City Marathon.
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SiS Energy gels and bars will fuel runners over the course of eight NYRR events this year, including the 50,000 runners expected at the TCS New York City Marathon.
Stephen Moon, CEO of Science in Sport, said: "We are excited to be partnering with the largest running organisation in the world. Running is a key part of our future and we look forward to this partnership being at the heart of it.
"Having our ground-breaking SiS Beta Fuel gel on course at the New York Marathon extends brand awareness in the important US market."
Christine Burke, senior vice president of strategic partnerships and runner products at New York Road Runners, added: "New York Road Runners reaches hundreds of thousands of runners each year through our races and events, and we are looking forward to partnering with SiS to provide our runners a world-class sports nutrition option.
"Together, we will be able to keep our worldwide community of runners fuelled at our events to provide them the best race experience possible."
