While London’s Guinness boom can be attributed to finance bros and the corporate masses, Percival x Guinness is for everyone. This was proven by the sell-out success of the collaborative duo the first time around – now, it’s time for round two.
I find it hard to believe that any man between 26-45 is yet to come across Percival, but just in case, here’s the low-down. Created in 2016, liquidated in 2017, and reborn in 2019, Percival has gone from bankruptcy to dressing some of Hollywood’s biggest A-listers (Tom Holland, Chris Evans, and Idris Elba are all fans, BTW) in just a few years.
