Per Annum, a technology-led wealth platform, on Monday announced that in the last twelve months, they grew their Assets Under Management from approximately Rs 360 crore to over Rs 1,400 crore, a growth of more than 400 percent. This growth was built through a period of genuine industry stress, where the platforms that survived were the ones that adapted quickly, stayed compliant, and gave their investors reasons to trust them again.
The Rs 1,400 crore figure today breaks into two distinct streams. Approximately Rs 670 crore sits in P2P lending, Per Annum's original business, where the company has rebuilt lender confidence through disciplined risk management and transparent portfolio performance. The remaining Rs 740 crore has come through Estates, Per Annum's Fractional Real Estate platform launched in early 2025, which has grown faster than most in the company expected and has significantly broadened the investor profile the platform serves. Together, the two products have given Per Annum something that few alternative investment platforms in India currently have: a genuine multi-product story backed by real AUM.
The investor base has grown alongside the AUM. Per Annum now has more than 5.4 lakh registered investors and a distribution network of over 1,400 channel partners across India.
The company is planning to expand its workforce from approximately 100 employees to over 500 over the next twelve months, a five-fold increase across business development, technology, operations, risk, compliance, and customer engagement. Each of those functions is carrying a workload today that was manageable at Rs 360 crore in AUM and is becoming stretched at Rs 1,400 crore. To reach the next milestone, the team needs to grow.
Physical presence is expanding alongside it. Per Annum will open four new offices in Pune, Chennai, Hyderabad, and Indore, adding to its existing operations across Gujarat, Bengaluru, Delhi, and Mumbai. The company has been active in several of these markets already, working through its partner network and digital channels, but formalising a presence matters in the alternative investment business. Investors and distribution partners in a city like Chennai or Hyderabad want to know there is a team they can meet, not just a phone number and a portal. The new offices are as much about accountability and relationship-building as they are about operations.
The decision to expand into Indore is worth noting. Indore represents a deliberate move toward the markets where alternative investment appetite is growing but where institutional coverage has historically been thin. If that bet plays out, it could prove to be one of the more interesting parts of this expansion.
Per Annum's growth over the past year has been built on a specific set of choices: regulatory compliance as a competitive advantage rather than a constraint, product expansion that added genuine breadth rather than complexity, and distribution through partners who bring regional trust that a digital-first platform alone cannot generate quickly.
The company now has the platform, the investor base, the distribution network, and the capital allocation to move into its next phase. What comes next will be watched closely, not just by investors, but by an industry that is still figuring out what responsible growth looks like on the other side of the 2024 regulatory reset.
