New Delhi: PepsiCo and Monster Beverage have sued India's food regulator for banning their use of the "energy drink" label, non-public court filings show, escalating a regulatory fight that has jolted a sector expected to be worth $1.6 billion by 2028.
The food safety regulator ordered makers of high-caffeine beverages sold as "energy drinks" to stop using the description on June 30 amid growing concerns about the health risk of such products - part of an unprecedented food safety crackdown.
