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The Independent UK
The Independent UK
National
Inga Parkel

Peppa Pig animation company causes concern over major AI decision

Hasbro is facing backlash over its reported introduction of a new artificial intelligence clause in contracts for child actors on its beloved children’s animated show, Peppa Pig.

The American toy conglomerate, which acquired the rights to the Peppa Pig brand in 2019, is asking young actors of the hit British children’s series to sign over their voices to AI, according to Deadline.

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