There’s a new public enemy in the food department—and it's Ultra-Processed Foods, or UPFs. People are trying to avoid them, even if that means spending more time in the kitchen and creating recipe-less dishes, the Waitrose Food & Drink Report found.
Awareness around processed foods has been on the rise for a while, helped, in part, by best-selling books like Ultra-Processed People, which highlight the risks they pose to mental and physical health.
