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The Conversation
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Giovanni Luca Cascio Rizzo, Assistant Professor of Marketing, University of Southern California

People who talk with their hands seem more clear and persuasive – new research

TED
An appropriate hand gesture can help drive your point home. Fajrul Islam/Moment via Getty Images

When people use hand gestures that visually represent what they’re saying, listeners see them as more clear, competent and persuasive. That’s the key finding from my new research published in the Journal of Marketing Research, where I analyzed thousands of TED Talks and ran controlled experiments to examine how gestures shape communication.

Talking with your hands

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