People want value, not local shops: Coles

Coles expects cost of living rises to draw shoppers back to supermarkets, rather than local shops. (Lukas Coch/AAP PHOTOS) (AAP)

Supermarket giant Coles expects people to shy away from the pandemic trend of shopping locally and instead prioritise bargains as inflation bites.

The company's chief executive, Steven Cain, also says the grocery chain expects to benefit from increased skilled migration into Australia as visa processing times come down.