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Fortune
Fortune
Natalie McCormick

People underestimate AI the same way everyone underestimated steel in the 1800s, tech CEO says

Zig Serafin looks away from camera with hand raised. (Credit: Michael O’Shea for Fortune)

Our world is in the midst of an AI revolution—and as the technology matures, we will see how companies learn to utilize and grow with it. 

Zig Serafin, CEO of management-software company Qualtrics, recounted an old saying at Fortune’s Global Forum conference in New York City on Monday. “We often end up overestimating what happens in the short run, and we end up significantly underestimating what happens in the long run. I think that is extremely true here,” he said. 

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