Wearing a green hat, spectacles and ear protectors, a man loads .44 Magnum bullets into the chamber of a gun. He hands his car keys to another man “just in case this doesn’t go right” and twirls the gun cylinder while invoking Matt Dillon, the fictional marshal of Dodge City in Gunsmoke.
“A lot of people think I’m kind of stupid for doing this,” admits Richard Davis, rolling up his sleeves, adding that if it changes one person’s behaviour, it will be worth it. He proceeds to turn the gun on himself and, after a tense pause relieved only by birdsong, fires into his chest. “Easy as pie, guys!” he says cheerfully.