Every year as January rolls around, many of us join in Veganuary, where you pledge to follow a vegan diet for a month.
For avid meat eaters, such a stark change can be hard to follow, and between two thirds and three quarters of those who take part return to non-vegan diets afterwards.
Glen Burrows from The Ethical Butcher was fed up with the narrative that "all meat is inherently destructive and all plants are inherently better than meat" that he decided to hit back at the movement.
