Ari Ari was was the song that turned Indian metallers Bloodywood into internet sensations. The New Delhi band had already dabbled in covers of pop songs, getting clicks for their unique fusion of nu metal and traditional Indian folk music, but Ari Ari took their sound to the next level.
It was a test: a cover of a song by duo Bombay Rockers, which was itself a version of a folk song called Baari Barsi, barely known outside India. By doing a spin on something less well known, they could see whether it had been their song choices or their sound that was garnering all the attention. Turns out, it was their sound.
