Twitter is abuzz with complaints of too much content from gimmick accounts — uncredited viral videos, high-volume meme reposts accounts, and hyperspecific themed accounts that nobody asked for. It’s all “crazy ass moments that go hard with threatening auras posting their Ls out of context” out there, and it’s not clear what Twitter tweaked to boost all these Reddit-like accounts’ visibility.
A deluge of gimmick accounts is probably just a quirk in the algorithm, but it fits with the broader trend of people growing frustrated with algo-generated feeds. Instagram is betting the farm on Reels even though it knows people don’t like them — and even Kim Kardashian and Kylie Jenner have publicly spoken out this week about videos clogging their Instagram scrolls.
