The best billboard ads need to be simple but powerful to make an impression in the brief time that people spend looking at them. That's what British Airways is aiming for in its latest campaign, dubbed 'Windows'.
The OHH campaign comprises 11 billboard posters that each show someone looking out of a window on a BA flight. And that's all. The British Airways logo is partially visible, so we know what the brand is, but there's no other text. It's epic in its simplicity, but some are wondering what the message is.
