“People quickly realized my guitar was cheaper than a Mexican Strat and better made… I still don’t know how they make it at that price point”: Nick Johnston on how his signature Schecter conquered the world

Nick Johnston.

For the past eight years, Nick Johnston’s name has appeared on more Schecter guitars than anyone else’s – an impressive feat, given how their list of signature endorsees includes Robert Smith, Synyster Gates and Robin Zander.

But it goes even further than that; for a number of years, the Canadian guitarist’s Diamond Series Traditional was the best-selling signature guitar for the industry as a whole.