Shoppers at M&S Livingston are amongst the biggest ‘Shwoppers’ in the country, according to new data.
The retailer has revealed the towns around the country which donate the most to its M&S Shwopping programme.
Through the programme shoppers at M&S Livingston have donated more than 1625 items of clothing over the last 24 months.
The retailer revealed that May is one of the most popular months for people to shwop, and is encouraging people to consider donating any clothing items from their Spring cleans to the Shwopping programme.
Run in partnership with Oxfam, the M&S Shwopping programme encourages customers to donate pre-loved clothing (even if it’s not from M&S) to be resold or reused or To participate, M&S Sparks customers can simply donate their pre-loved clothes at the in-store “Shwopping Point”, scan the QR code on display, and a free treat, such as a bag of Percy Pigs, will automatically be added to their Sparks loyalty scheme account via the M&S app.
Gerald Pacitti, Store Manager at M&S Livingston, said: “The quality of our clothes is too good to waste and we’re proud to have been working with Oxfam for 15 years now to offer Shwopping to our customers. Every time you place pre-loved clothes in one of our Shwop boxes they’re resold, reused or recycled. All these upcoming Bank Holidays are a great time to clear out with a clear conscience!”
Lorna Fallon, Oxfam’s Retail Director said: We are delighted to see so many shoppers taking part in the Shwopping initiative, and helping to extend the life of pre-loved clothing. It’s a simple way that we can all make a difference, and raises funds for Oxfam’s work supporting people to beat poverty worldwide.”
M&S launched its Shwopping partnership with Oxfam in 2008, and since then more than 36 million items of clothing have been donated by customers, worth an estimated £23 million for Oxfam’s vital work across the world. Pre-loved clothing is either resold, reused or recycled helping to reduce the amount of textiles going to landfill.
Through this programme, M&S is making it easier for customers to enjoy lower carbon lives as part of its Plan A sustainability programme, with M&S committing to be a net zero business by 2040.
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