He is known for voicing his thoughts on icy weather in a viral news clip as a schoolboy back in 2015.
And 'Frostbit Boy' - aka Ruairi McSorley - is is all grown up in his sporting a thick beard and curly hair as he teamed up with Lidl to launch their new winter ski range.
The 25-year-old, from Park in Co Derry, tested the quality of the Lidl ski gear in the frosty Irish weather donning a jacket, gloves, snowboard goggles and a Lidl-branded bobble hat in a new ad campaign by LADbible Ireland, for Lidl.
