Have you seen how freakin' expensive gas is right now? I'm sure you have, as you have eyes, you have work, you have to take your kids to school, and get around town. All that, unless you're driving an EV, takes gasoline to do. Hell, even if you are running on electrons, you see how much everything else has risen in price lately? Yeah, that's because those require shipping and that requires gas!
Everything is connected to gas prices, including your bank account's balance.
With everyone doing more with less in recent decades, thanks to inflation, wage stagnation, and the United States' polticians unwilling to help the common person, your wallet is the first thing that hurts when the price of gas rises. And no one, no one, wants to pay more for a gallon of gas than what they have to, which tends to mean looking around for the best price first. That, however, can be tedious, and can lead to you using even more gas, which costs you more in the end.