Lime - the world’s largest provider of shared electric bikes and scooters - has opened the first ever ‘Helmet Hair Salon’ to help the 10 million UK adults - or one in five (19%) bike or scooter riders - who say that how they look after wearing a helmet is the reason they choose not to wear one.
The new research from Lime has revealed fear of a bad hair day is causing people to neglect their safety, and in some cases, how they look is stopping them from taking an alternative, more sustainable transportation option altogether. To combat this and empower more people to ride both safely and sustainably, Lime has launched the pop up ‘Helmet Hair Salon’ in partnership with Blue Tit, dedicated to offering tips and a free dry styling session to people suffering from helmet hair. Lime will also be giving away free helmets to encourage people to stay safe while riding its e-bikes and e-scooters.
The street side salon will continue with free appointments available at Blue Tit’s Portobello Road salon throughout June and July with other locations to be confirmed, catering to the needs of the quarter (27%) of all UK adults that believe a fear of helmet hair is a barrier to riding e-scooters or bikes safely.
