Deepfake faces generated via artificial intelligence (AI) have become so realistic that they routinely fool people, with some research suggesting there may be US$40 billion worth of deepfake-related fraud annually by 2027.
Not only do most people struggle to spot AI faces, but as long ago as 2023 we discovered some AI faces are “hyperreal” – they look more real than actual human faces. We also found people are overconfident they can spot AI faces, with the most confident people making the most errors.
