For a while, you couldn’t spend two minutes online without seeing someone doing a “hard launch”. No, they weren’t promoting a new product or some sort of layman’s rocketship. They were posting a photo of themselves and their new partner to their Instagram grid, probably with a pithy, self-deprecating and slightly insufferable caption. Think: “Two months with this one” or “Alert the press!”.
Like all of social media, the whole thing is a little nauseating. See also: the soft launch, meaning the same exact thing except instead of posting to your grid you post to your story. Or you might simply share a photo of your partner’s hand or back as opposed to their face.
