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Technology
Stevie Bonifield

People aren't racing to upgrade to the new iPad Pro M4 — here's why

People aren't racing to upgrade to the new iPad Pro M4 — here's why.

This month Apple released its most powerful and pricey iPad yet: the iPad Pro M4. Apple also gave the mid-range iPad Air a spec bump with the M2 chip and a second, larger screen size. As impressive as these iPads are, do current iPad users really want to spend the money to upgrade? Maybe not. 

A recent survey revealed some crucial insights about how long iPad users wait to upgrade. The results don't bode well for Apple, especially compared to the frequency of iPhone upgrades. The new iPads were supposed to help drum up excitement ahead of Apple's annual WWDC 2024 event in June, but current iPad users seem reluctant to trade in the tablets they already have. 

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