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Lifestyle
Ganna Pogrebna, Executive Director, AI and Cyber Futures Institute, Charles Sturt University

People are spending hours clicking on a banana to (maybe) make some money. A 300-year-old behavioural economics theory explains why

Banana Economics Steam St Petersburg
Shutterstock

In the ever-evolving online gaming landscape, one seemingly simple online game has captivated players. The free-to-play clicker Banana has amassed more than 850,000 concurrent players on the gaming platform Steam.

The game involves clicking on bananas to be rewarded every so often with “skins”. These are essentially virtual items that can be sold on the Steam marketplace for real money.

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