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Lifestyle
Edith Jennifer Hill, Associate Lecturer, Flinders University

People are pretending to be 'NPCs' on TikTok and it's not just weird, it's also lucrative

TikTok

The one constant the internet offers us is a continual rotation of trends. Months ago, the trend was people exhibiting “main character energy”. People were imagining themselves as main characters in their own life show: they were the ones who knew everyone’s name in the coffee shop, they were having the whirlwind romance, they were only accepting the best.

Now, the trends have moved on, and people are NPCs.

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