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Marie Claire
Marie Claire
Lifestyle
Laura Capon

People Are Obsessed With Beauty Dupes Being Made in the "Same Factory" As Premium Counterparts—That Myth Doesn't Hold Up

Beauty Dupes.

“When you dupe, you dupe the consumer,” Charlotte Tilbury told BBC News when asked for her thoughts on other brands making similar products to her own for a fraction of the price. “I have looked at those dupes and they do not perform the way that my products do”.

If you search “Charlotte Tilbury dupes”, you’ll find a £4 drugstore lipstick, housed in a rose-gold ribbed tube almost identical to Tilbury’s now-iconic lipsticks. There’s also a £12 pressed powder that not only looks similar to Tilbury’s Flawless Filter Powder but also uses the same “Flawless” name. These are just two of the examples I found.

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