“When you dupe, you dupe the consumer,” Charlotte Tilbury told BBC News when asked for her thoughts on other brands making similar products to her own for a fraction of the price. “I have looked at those dupes and they do not perform the way that my products do”.
If you search “Charlotte Tilbury dupes”, you’ll find a £4 drugstore lipstick, housed in a rose-gold ribbed tube almost identical to Tilbury’s now-iconic lipsticks. There’s also a £12 pressed powder that not only looks similar to Tilbury’s Flawless Filter Powder but also uses the same “Flawless” name. These are just two of the examples I found.