ASDA is one of the UK's biggest supermarkets and people across the country will have been using the name for years - without a clue where it comes from. In fact the name has been in use across the UK since 1965 - meaning people have had decades to learn the secret.
ASDA was started by the Asquith family, who were butchers based in Knottingley, Wakefield, West Yorkshire. In the 1920s, they expanded their business to seven butchers shops in the area.
Around the same time, a group of West Riding dairy farmers, including the Stockdale family and Craven Dairies, joined under the banner of J.W Hindell Dairy Farmers Ltd. The company diversified in 1949 to become Associated Dairies and Farm Stores Ltd, with Arthur Stockdale as the managing director.
