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Creative Bloq
Creative Bloq
Technology
Joe Foley

People are mocking the Democrat's new logo, but a rebrand was needed

Democratic Party donkey logo.

It seems the US Democratic Party has a new logo, or at least a new profile pic on social media. The design is instantly familiar because a donkey icon has long been associated with the party, even if it's never been the Democrats' official logo, but the move is still stoking a bit of controversy.

As the party organises its opposition to Donald Trump's presidency, was a new donkey logo really a priority? Some supporters are wondering. But for all the criticism, a new visual identity was needed, even if it isn't one of the best logos of all time.

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