Pentax hasn't ruled out a return to the medium format market. In fact, it became very aware of the demand while conducting market research for its Film Camera Project. Could a new, film-based 645 camera be one of the project's next products?
During a recent interview with Pentax executives, it definitely sounds like something the brand has considered. While it admits there are no plans right now, I think the end zone is wide open for a medium format film camera – and as the company recently noted, it only wants to do "unique" things that the big brands can't do.
-copy-dd1f2bf0.jpeg?w=600)
