Pentax, the legendary Japanese camera company founded in 1919 as Asahi Optical, hasn't released a new film camera in more than 20 years. Given society's move toward standalone digital cameras and ultimately, fully integrated smartphone cameras, this drought isn't too surprising.
However, with analog photography gaining in popularity over the past few years, particularly among millennials and Gen Z craving a more intentional creative process, it was only a matter of time before one of the OG camera companies took notice.
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