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Digital Camera World
Digital Camera World
Kalum Carter

Pentax honored for making film photography fashionable again by scooping a German Design Award

Pentax 17.

The Pentax 17, the first camera from Pentax’s new Film Photography Project, has been named a Winner in the prestigious German Design Awards 2025 in the "Excellent Product Design - Computer and Communication" category.

Released in June 2024, the Pentax 17 represents a step forward (by looking backward) for Ricoh Imaging, blending traditional analog photography with modern design sensibilities. This combination has made the Pentax 17 a favorite among content creators and social media photographers aiming to achieve a nostalgic aesthetic reminiscent of the past.

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