The midday sun is blazing down on the car park next to the picturesque harbour at Wells-Next-The-Sea… and on a line of dismayed pensioners standing in front of the pay station.
Most of them have arrived with coins ready to pay, but a sign says it’s £6 for two hours by cash, but £1 an hour and £4 all day if they pay online.
“I think it’s just wrong,” says a flustered Diane Burton, who is holding a fistful of pound coins. “I’m 75, I don’t know how to do that.