A woman shopping in Primark, the international outlet of Penneys, claims she was left "choking" at the checkout when she saw the price of one t-shirt and a packet of socks.
Hope Lovina took to social media to share her disbelief after forking out £19.50 (€22.55) at the budget retailer.
When scanning the shop, the 21-year-old believed the shirt alone would cost £8 (€9.25) - but realised after checking the receipt it was priced double that, at £16 (€18.50).
