The highly anticipated new Penneys store opened its doors today in Dundrum Town Centre.
The store opens to the public following a €16 million investment by the retailer on the first floor of the old House of Fraser unit. Customers can expect a much wider range of summer fashion, accessories and homeware collections as well as a quicker shopping experience, with 32 new self-checkout tills across two floors.
The new store will also be creating 130 new jobs. Employees from the former Penneys in the shopping centre will be moving to the new store, employing 360 people in total. The €16 million investment is part of Primark’s overall commitment to invest €250 million in Ireland over the next 10 years.