Penneys and Girls Aloud have teamed up to honour the memory of band member Sarah Harding who died from breast cancer in September 2021.
The campaign, launched during Breast Cancer Awareness Month, will see Cheryl, Kimberley, Nadine and Nicola from Girls Aloud release a pyjama line. The exclusive collection, styled by the renowned Harry Lambert, will feature a nightshirt and pyjamas.
In Ireland 50% of the sales from these products will go to the Irish Cancer Society to help fund cancer awareness, services, and research. A minimum donation of £500k will be made between the UK and Ireland.