NEW DELHI: Fighting a family dispute over the popular ‘Hero’ brand name for electrics, Pawan Munjal-led Hero MotoCorp steered clear of legal tangles and has named its green venture, Vida.
To avoid legal complications, the company simply used the tag-line ‘Powered by Hero’ with the Vida brand, mindful of arbitration proceedings between the Pawan Munjal family with his nephew Naveen Munjal’s Hero Electric who claims to have family rights over the Hero brand for greens.
