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Evening Standard
Evening Standard
Lifestyle
Rosalyn Wikeley

Pemba: the secret island the It-crowd don’t want you to know about

For a moment, lovely Lamu was the place to be. Sienna Miller, Mick Jagger, Princess Beatrice, Madonna, Kate Moss and Charlotte Tilbury: if one of London’s It-crowd was getting away from it all, it was to this hush-hush Kenyan hot spot they would go. But, thanks to Instagram, it appears (quite abruptly) to have had its day. Thank goodness for Pemba then.

‘Zanzibar 50 years ago’ is how it’s referred to enthusiastically by those in the know. Zanzibar, with its bulky resorts elbowing one another across the coastline and accompanying tourism circus has long since passed the threshold, while other slices of African idyll have suffered a similar fate at the hand of global hotel chains.

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