Christmas is around the corner, and fitness demand is building. The Health and Fitness Association (HFA) 2025 Global Report highlights record momentum as membership is up 6%, revenue is up 8%, and facilities are up nearly 4%. Even better, 91% of operators expect further revenue gains in 2025, reinforcing resilient consumer spending on health and wellness. That gives connected fitness brands a timely tailwind heading into the peak shopping season.
Peloton (PTON) is leaning into that setup with a “Very Merry Christmas” plan. The company logged its second consecutive profit, posting $13.9 million in net income on revenue of $551 million for the first quarter of fiscal 2026. Meanwhile, Peloton’s bullish holiday forecast hints at even stronger results for the busy season ahead at $665 million to $685 million. With momentum building, is Peloton’s Very Merry Christmas bet the gift investors have been waiting for or a short-lived cheer? Let’s dive in.
