The future of Peloton might not be all bikes and monthly membership fees. On May 23, Peloton is launching a rebranding initiative that better structures app-based offerings and introduces free programming through an all-new feature called Peloton Gym.
Peloton’s new target is making the workouts accessible to anyone, anytime, anywhere. The Peloton App and at-home machines already had a reputation for flexibility — remember the time people had no option but to work out while quarantined at home? — but the brand’s fresh messaging doubles down on free exercise features.
