Pegasystems (NASDAQ: PEGA) is easy to overlook because it operates in a highly competitive field against players ranging from UiPath (NYSE: PATH) to Salesforce (NYSE: CRM). What sets it apart is its low-code approach to business automation, customer engagement, and compliance, which resonates with critical industries.
Its business is underpinned by highly regulated, customer-facing industries such as financial services, insurance, and healthcare that are well-suited to automation, and its low-code functionality makes the software accessible to users with limited coding experience. It is, effectively, a drag-and-drop platform built on a modular architecture that enables quick setup and adjustments, including built-in AI capabilities and governed integrations with AI assistants such as ChatGPT and Claude.
