At some point a few years ago, indoor cycling companies were bending over backwards in an effort to recreate the sensation of riding outdoors. Then, companies like Zwift took this to the next level by creating virtual worlds with power-ups and strong online communities.
Now, electric bike aficionado Cowboy is taking what Zwift started back onto the streets with its new in-ride games. As part of today's software update to compatible e-bikes, the brand is rolling out three modes to spice up your commute and build (virtual) relationships with other Cowboy riders.
