In recent testimony, it was revealed that Pecker expressed a desire for McDougal to engage with the press following the Wall Street Journal's coverage, as he believed the publication had already established the narrative and tone of the story. Pecker's intention was to maintain control over the unfolding narrative to prevent any further escalation in the market.
To facilitate McDougal's interaction with the media, a press consultant was enlisted, with the consultant directly reporting to Pecker, who is a former tabloid executive. This move highlights the strategic approach taken to manage the dissemination of information and shape public perception surrounding the unfolding events.